Google recently introduced a few new search metrics in Google Ads related to ad position. Since the very beginning Google has reported the average position of your ads. This popular metric might be often misinterpreted. To get a better understanding of where an ad is shown on the page advertisers now have a few brand new metrics available:
The way people use and interact with search engines is changing. This means a different approach is required when doing SEO. In this posts I’ll explain what’s happening and try to help you to make your SEO succesful in 2018 and beyond.