Responsive Search Ads (RSAs) have been around for a while now. And however they’re officially still in beta, responsive search ads are here to stay.… Read More »Responsive Search Ads – Tips for creation and optimisation
Google recently introduced a few new search metrics in Google Ads related to ad position. Since the very beginning Google has reported the average position of your ads. This popular metric might be often misinterpreted. To get a better understanding of where an ad is shown on the page advertisers now have a few brand new metrics available:
Read More »Why you should use new position metrics in Google Ads
The way people use and interact with search engines is changing. This means a different approach is required when doing SEO. In this posts I’ll explain what’s happening and try to help you to make your SEO succesful in 2018 and beyond.